Monetisation
TKP — Tausend-Kontakt-Preis
Définition
CPM (Cost Per Mille) is the amount advertisers pay for 1,000 ad impressions on your videos. Not to be confused with RPM which includes all revenue sources — CPM is the 'advertising' component only. A high CPM indicates a niche attractive to advertisers (finance, tech, B2B). YouTube keeps 45% of CPM; the creator receives the remaining 55%.
Benchmark
High: > $20/mille · Average: $5–20/mille · Low: < $5/mille
Verwandte Begriffe
ChannelLens
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