YouTube Analytics

YouTube Analytics Glossary

All definitions to master YouTube channel analysis

28 terms

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ChannelLens Blog

YouTube strategy, analysis and expert advice

What Is YouTube Channel Benchmarking and How Do You Do It Well?

YouTube channel benchmarking means comparing performance against the right references: your own history, your niche, and truly comparable competitors. Here is how to avoid fake benchmarks and turn data into useful decisions.

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Analytics
8 termes
YouTube Channel Audit→Click-Through Rate (CTR)→Engagement Rate→Impressions→Audience Retention Rate→Subscriber Growth→Watch Time→Average View Duration→
Monetisation
4 termes
Brand Deal / Sponsorship→CPM — Cost Per Mille→YouTube Monetization→RPM — Revenue Per Mille→
Content
8 termes
YouTube Cards→YouTube Content Strategy→End Screen→YouTube Live Streaming→YouTube Niche→YouTube Playlist→YouTube Shorts→Thumbnail→
Audience
3 termes
Audience Demographics→Reach→YouTube Traffic Sources→
Algorithm
5 termes
Browse Features (YouTube Homepage)→YouTube Competitor Analysis→YouTube Keyword Research→YouTube SEO→Suggested Videos→

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