Analytics
Click-Through Rate (CTR)
Définition
CTR (Click-Through Rate) measures how often your thumbnail was clicked after being shown in YouTube's suggestion feed or search results. A high CTR depends on compelling thumbnails and titles. It's one of the main signals YouTube uses to assess a video's appeal before it's even watched.
Benchmark
Good: > 6% · Average: 3–6% · Low: < 3%
Related terms
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