Analytics
Tasa de retención de la audiencia
Définition
Retention rate is the average percentage of a video viewed by viewers. Visualized as a curve in YouTube Analytics, it helps pinpoint exactly where viewers drop off. A spike in early drop-off signals a weak intro. It's one of the most important algorithmic signals: YouTube recommends videos with high retention more often.
Benchmark
Excellent: > 50% · Good: 35–50% · Needs work: < 35%
Términos relacionados
ChannelLens
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