CPM（インプレッション単価）

Définition

CPM (Cost Per Mille) is the amount advertisers pay for 1,000 ad impressions on your videos. Not to be confused with RPM which includes all revenue sources — CPM is the 'advertising' component only. A high CPM indicates a niche attractive to advertisers (finance, tech, B2B). YouTube keeps 45% of CPM; the creator receives the remaining 55%.