Monetisation
CPM — Custo por mil
Définition
CPM (Cost Per Mille) is the amount advertisers pay for 1,000 ad impressions on your videos. Not to be confused with RPM which includes all revenue sources — CPM is the 'advertising' component only. A high CPM indicates a niche attractive to advertisers (finance, tech, B2B). YouTube keeps 45% of CPM; the creator receives the remaining 55%.
Benchmark
High: > $20/mille · Average: $5–20/mille · Low: < $5/mille
Related terms
ChannelLens
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